NEW YORK- Nov. 9, 1999--Sega® of America, Inc.'s 128-bit, Internet-ready Sega Dreamcast(TM) videogame console has been selected to receive the coveted Popular Science Magazine 12th annual ``Best of What's New'' Award. The magazine awards are based on annual reviews of thousands of new products, technology developments and scientific achievements. Of those reviewed, Popular Science Magazine editors select only 100 for distinction as ``The Best of What's New.'' Sega Dreamcast will be featured in the upcoming December 1999 awards issue, cited for its revolutionary design and technology advances, including 128-bit 3D graphics capabilities, home theater-quality sound, portable gaming options and Internet functionality, including web browsing, chat, e-mail and online gaming.

Winners of the prestigious awards are the cover subjects of Popular Science Magazine's December issue, currently on newsstands. Sega Dreamcast and other honorees will display their award-winning products to hundreds of VIP guests and press at the Tavern on the Green restaurant in New York on November 10, 1999.

``Sega Dreamcast is honored to be recognized as a revolutionary technological development by Popular Science Magazine,'' said Peter Moore, senior vice president, Sega of America. ``Through its evolutionary architecture, Sega Dreamcast will continue to expand the way people play by growing and changing to match advances in the industry and the needs and desires of the consumer.''

About Dreamcast

Sega Dreamcast is available in the US at a suggested retail price of $199, with a built in 56K modem, allowing for full Internet functionality. The system had 18 titles available at launch that will grow to more than 40 titles by the end of the year. Third-party titles currently in the works will bring the total Sega Dreamcast game library count to more than 160 in the year 2000.

Along with its low price point, Sega Dreamcast has achieved other industry firsts. Its advanced 128-bit architecture makes it the first console with evolutionary capabilities, allowing it to grow and change to match advances in technology and the needs and desires of the consumer. Sega Dreamcast is also the most powerful video game console ever created. It is 15 times more powerful than a Sony PlayStation(TM), ten times more powerful than a Nintendo® 64 and has four times the graphics processing power of the fastest Pentium II processor. In its initial four days, Sega sold a total of 372,000 Sega Dreamcast systems, easily surpassing the previous industry record holder, Nintendo 64, which took six days to hit 350,000 when it launched in 1996. In the first 24 hours of availability, Sega Dreamcast netted over $97 million at retail, more than tripling the past entertainment industry record set by Star Wars: The Phantom Menace at $28 million on its first day. Since launch, Sega Dreamcast has sold more than 750,000 units.

About Sega of America

Sega of America, Inc. is the arm of Tokyo, Japan-based Sega Enterprises, Ltd. responsible for the development, marketing and distribution of Sega video game systems and video games in the Americas. Sega Enterprises, Ltd. is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at (http://www.sega.com).

About Popular Science Magazine

Founded in 1872, Popular Science celebrates its 127th anniversary this year. It's the world's largest science and technology magazine and is currently published in 5 languages world wide with a circulation of over 1.8 million in the U.S. alone. Popular Science is the fifth oldest continuously published magazine in the United States. Popular Science is published by Times Mirror Magazines, one of the world's leading publishers of special interest, leisure-oriented magazines. Other Times Mirror Magazines include Field & Stream, Freeze, GOLF MAGAZINE, Outdoor Life, Outdoor Explorer, Ride BMX, Senior Golfer, Salt Water Sportsman, SKI Magazine, SKIING, SNAP, Snowboard Life, The Sporting News, Today's Homeowner, TransWorld Skateboarding, TransWorld Snowboarding, TransWorld SURF, WARP, and Yachting.